The UK’s commercial radio stations raised over £3 million in their Tsunami fund-raising effort, UK Radio Aid earlier this week, more than tripling the expected figure.The 12 hour charity marathon saw over 280 radio stations replacing their usual programmes with a nationally syndicated broadcast to an audience of over 20 million listeners. Participating stations agreed… Continue reading Radio Aid On Course To Raise £4 Million

Media watchdog Ofcom has received another suggestion on the regulation of the BBC, ahead of the Charter Renewal due in 2006 from the Commercial Radio Companies Association (CRCA) proposing a three-pronged approach to re-shuffle the Corporation’s approach to governance and regulation.CRCA has published an independent paper from international governance expert, Stilpon Nestor, which examines the… Continue reading CRCA Issues New Proposals For BBC Charter

Student union television specialist, SUBtv, is offering advertisers the chance to access 24% of UK 18-24 year olds with six broadcast sponsorship packages for 2005’s 6 Nations rugby championship.Each package, comprising of live matches and rugby programming, will be broadcast in 77 student unions and allow participating advertisers 25% of the screen space to display… Continue reading Advertisters Target Students During Six Nations

Marketing budgets continued to rise, with further upward revisions reported for the fifth consecutive quarter and internet related marketing, direct marketing and sales promotion are all expected to do well in 2005.The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that many companies have set their budgets for the first quarter of 2005… Continue reading Q4 Bellwether: UK Marketing Budgets Continue To Rise

The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture.The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to skip… Continue reading UK Ad Avoidance Costs Advertisers £30 Million Per Year

Kids films dominated last years box office with Shrek 2, Harry Potter and the Prisoner of Azkaban, The Incredibles and Shark Tale collectively bringing in £143.9 million and providing advertisers with unique promotional oportunities.Shrek 2 was the year’s largest grossing film, clocking up box office takings of £48.1 million, followed closely by J.K Rowling’s blockbuster… Continue reading Kids Films Dominate Box Office In 2004

Newspaper publishers, the Telegraph Group, have announced the appointment of Katie Vanneck as the company’s new marketing director, joining new executive directors Dave King and John Allwood.Vanneck is the latest recruit to be brought to the company by chief executive Murdoch Maclennan, having resigned from her position of promotions director with News International titles the… Continue reading Telegraph Titles Poach Times’ Promotions Director

Government media regulator Ofcom has launched an investigation into satellite giant BSkyB after the nation’s largest commercial broadcaster, ITV, complained about the proposed charge for regionalisation of ITV’s channels on Sky’s digital satellite platform.Currently ITV pays BSkyB £17 million a year for “conditional access” and inclusion on its electronic programme guide (EPG), which enable viewers… Continue reading Ofcom Investigating Sky Over Regional Charges

UK advertising expenditure is expected to rise by 4.2% in 2005, with the Internet the fastest growing medium, according to revised predictions made by the Advertising Association (AA) in their Advertising Forecast.All media is forecast to increase over the next year, with the Internet leading the way and predicted to rise by an impressive 38.1%.Other… Continue reading UK Adspend Forecast To Rise By 4.2% In 2005

November was a strong month for cinema advertising with advertisers investing a huge £25.2 million in the medium, a 63% increase on last year’s figure, according to the latest results from the Cinema Advertising Association.Satellite giants BSkyB spent £1.3 million on cinema advertising, with mobile operators Orange spending £1.1 million with their out-of-reel sponsorship. FMCG… Continue reading Cinema Adspend Rises By 63% In November