IPC’s flagship men’s monthly magazine, Loaded, will be relaunched in May after the veteran magazine saw its circulation drop to its lowest level for nearly a decade.The latest ABC results, released yesterday, saw Loaded lose 16.4% of its circulation year on year, taking figures for the last six months of 2004, down to 220,057. This… Continue reading IPC Plans To Relaunch Loaded

CN Radio Group has announced the acquisition of the remaining 60% of shares in Lakeland Radio Ltd for an undisclosed sum.Lakeland Radio broadcasts to South Lakeland in Cumbria, which has performed extremely well since its launch in October 2001, generating healthy profits and providing a valuable service for people living within the catchment area.Commenting on… Continue reading CN Radio Buys Lakeland Radio

Commercial radio broadcaster, Capital FM, has agreed so sell East Midlands Radio station, Century 106 FM, so that its merger with rival GWR Group is not investigated by the Competition Commission.In a statement on this mornings stock exchange, the Office of Fair Trading (OFT) said that the merger of Capital and GWR could lead to… Continue reading Capital Sells Century 106 FM

Carlton Screen Advertising (CSA) has won the cinema advertising contract for the entire Cineworld Group, including 41 UGC multiplexes, giving them access to approximately 23% of all UK screens.The new contract was won in a competitive tender process that also involved SMG-owned Pearl & Dean, which currently has the UGC contract.The newly created Cineworld Group… Continue reading CSA Wins Contract To Advertise On 23% Of UK Screens

Newspaper publisher Trinity Mirror has today launched its 40th newspaper title in the Midlands, with the Kenilworth Citizen reaching over 9,000 homes in Kenilworth.The paper will be published by Coventry Newspapers Ltd, and achieve penetration of 87% of homes, allowing advertisers to reach a lucrative market in which 71% of adults are in the ABC1… Continue reading Trinity Mirror Launches 40th Midlands Newspaper

Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group.The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is via… Continue reading UK Online Advertising Enjoys Dramatic Growth

Metro International has announced a total daily readership of 15.2 million people, enjoying a healthy year-on-year increase of 19%, becoming the most read print title in Europe amongst 18-40 year-olds, according to research released today from TNS Gallup.5.2 million 18-40 year-olds read the paper every day, constituting nearly half of its total European daily readership… Continue reading Metro International Most Read Print Title In Europe

Almost 60% of the adult population in the UK are aware of DAB digital radio, with public awareness of the technology increasing by 16% year on year during January 2005, up from 43% in January 2004, according to new research from the Digital Radio Development Bureau.The increasing penetration and consumer awareness of DAB radio was… Continue reading Digital Radio Awareness Hits Record Levels

London Underground’s (LU) advertising concession is up for tender for the first time in ten years, offering a near £1 billion contract for advertising space on its trains and platforms.LU is the world’s largest transport advertising contract and has already attracted attention from many large advertising firms, with a report in the Evening Standard claiming… Continue reading Tube Set For Bids On £1 Billion Ad Contract

Magazine publishers, Highbury House Communications, has confirmed that it has reached agreement over the proposed takeover bid by Future, creating the UK’s third largest consumer magazine group, in a deal said to be worth £96.5 million.The agreement will see titles such as Real Homes and Fast Car added to Future’s existing portfolio, which includes Guitar,… Continue reading Highbury Confirms Future Takeover Bid