Barry Wood will join Emap Advertising in Scotland this summer in the new role of commercial director. The former Yahoo! head of specialist agency sales will join the group at their Edinburgh offices in July, leading an eight-strong sales team.Wood’s experience will be vital in leading the team, who will be managing and delivering creative… Continue reading Wood Bolsters Emap Scotland

BBC Two could rejuvenate its brand to attract a younger demographic by making more of its content available online. The broadcaster, whose main audience is said to have an average age of 54, has successfully trialled new ways to connect with its audiences via broadband downloads.The trials, which were the biggest experiment of their kind,… Continue reading Beeb Broadband TV Trials Attract Younger Audience

Emap plans to create city-specific digital radio stations on the back of its existing brands.The new local stations will retain the media group’s already established brand identities such as Kiss and Kerrang but would feature local content and presenters for individual cities.The plans come amidst the news that the company has seen a 9% rise… Continue reading Emap Plans For Regional Radio Stations

ITV1 was last night’s big TV winner, with Coronation Street grabbing around 9 million viewers and more than 50% of the adult viewing share. The British Soap Opera Awards, which followed on from Corrie, held the attention of more than 5 and a half million soap-lovers, 27% of adult viewers.The first instalment of BBC’s two-part… Continue reading ITV1 Top In Last Night’s Telly

GCap has reported a fall in profits with annual pre-tax revenue to the end of March down 40% to £22.2 million. On a statutory basis, including the effect of amortisation and other charges, the company made a loss before tax of £47.9 million.One of the main reasons for the slump is said to be the… Continue reading Revamp Renders GCap Profits Down

UK ISP Wanadoo will become Orange in a re-branding exercise by France Telecom costing an estimated £130 million.As part of the plan to homogenise the brand, there will be advertising campaigns across the media platforms to say goodbye to Wanadoo and welcome Orange. Three variants of the ads have been created to market the combined… Continue reading Wanadoo Makes Way For Orange

ITV has signed some big names for its World Cup commentary and presenting teams with unsuccessful England manager candidates Sam Allardyce and Alan Curbishley and Virgin Radio’s Christian O’Connell leading the pack.O’Connell will present a humorous spin-off show called World Cuppa, which will be shown on ITV4, while Allardyce, Curbishley and Manchester City’s Stuart Pearce… Continue reading Big Names For Big Games

BARB has committed to a one-year joint research and development initiative with RAJAR to give the broadcasting research body a more rounded understanding of the potential for portable meters for television measurement.The scheme, which will be put into operation at the beginning of next year, will not form part of BARB’s offering of data to… Continue reading BARB Trials Portable Meters With Radio Body

TV ratings body BARB is set to test a prototype device for measuring interactive TV viewing.The device, developed by BBC Research and Development, is a form of visual barcoding that tracks viewer interaction with iTV applications through a unique tag inserted on each page.However the news means that BARB is still a long way off… Continue reading BARB To Trial iTV Barcoding

Last night’s Champions’ League final drew 7.8 million adults to ITV1 on average, with the game’s audience peaking at 11 million and nearly 50% viewing share shortly after half time.As the Gunners battled Barca, BBC1 proved ITV1’s only opposition. Danny Wallace’s quiz show School’s Out and drama The Inspector Lynley Mysteries took an average of… Continue reading Viewing Victory For Arsenal