Only one in eight viewers believe television commercials are truthful and accurate, according to new research by ITV.The ITV research (featured in its corporate responsibility report) suggests that advertisers, who spend £3.4 billion every year in the UK on promoting products on television, need to go back to basics and work on viewer trust.Of 4,000… Continue reading Trust In ITV Ads Low

Future publishing, the UK’s sixth largest magazine publisher, has appointed Stevie Spring as its new chief executive.Spring, the former Young & Rubicam MD, will replace Greg Ingham, who has been in the role for seven years.The job is Spring’s first foray into publishing and first role at the helm of a listed company. Her appointment… Continue reading Spring Appointed MD Of Future

Channel 4 has launched its new radio station, which will take advantage of the absence of regulation and challenge traditional radio operators.Channel4radio.com is an historic move for the broadcaster, which for over two decades has focused primarily on television broadcasting. The channel’s online service will focus on commissioning radio programmes for users to download onto… Continue reading C4 Makes History With Radio Launch

The Times newspaper will shortly launch a television service, Times TV, said News International chairman Less Hinton at the World Newspaper Congress in Moscow today.The television venture will be sponsored by computer company Cisco Systems and the service will have aggregated content provided by partners. News International also publishes the Sun and News of the… Continue reading Times Newspaper To Launch Times TV

Continuous live television broadcast over mobile phones may be available far earlier than predicted. The BBC and ITV, in conjunction with other major broadcasters, have formed an unprecedented alliance to develop a mobile television service.They will conduct a six-month trial, together with Samsung and LG mobile phones, to test the market. Earlier in the year,… Continue reading BBC And ITV Trial Live Mobile TV

Newspaper advertising revenue showed the biggest rise in four years, with last year’s world-wide circulation up slightly, according to the World Association of Newspapers (WAN).WAN said global newspaper sales were up 0.56% over the year, and had increased by 6% over the past five years. Much of the sales growth last year was again in… Continue reading World Newspaper Ad Revenue And Circulation Up

Colour advertising could overtake black and white in the national press within two years, according to media buyers’ predictions. The forecast comes as new figures show that the number of full colour ads in the national press has risen 11.6% in the past year.The total number of full colour adverts increased 11.6% to 117,076, according… Continue reading Colour Ads To Overtake Mono In National Press

Independent television programmes could suffer if a pre-9pm ban on food advertising targeting children is introduced, warned an ITV director.Speaking at the Westminster Diet and Health Forum Consultation Seminar on food promotion to children, held in London, ITV director of regulatory affairs, Christy Swords, argued that the loss in revenue resulting from such a ban… Continue reading Ad Ban To Hurt Independent TV Shows

Newspaper advertising revenue showed the biggest rise in four years, with last year’s world-wide circulation up slightly, according to the World Association of Newspapers (WAN).WAN said global newspaper sales were up 0.56% over the year, and had increased by 6% over the past five years. Much of the sales growth last year was again in… Continue reading World Newspaper Ad Revenue And Circulation Up

Lisa Opie, managing director of Flextech, has quit after more than a decade at the company, with no new post to move to.Opie, who joined Flextech in 1993 as a promotions producer of TCC, has been MD for the past three years. This morning she told her colleagues that she would be going at the… Continue reading Opie Quits Flextech