Broadcasters will lose millions of pounds if the pre-9pm ban on high fat salt sugar (HFSS) advertising aimed at children is introduced, said the IPA.The Institute has labelled the potential ban as “sensationalist, misguided and unjustified” and has said it will not solve the problem of obesity.“Food advertising is already a declining sector. It has… Continue reading IPA Says HFSS Ad Ban Will Cost Millions For Broadcasters

BSkyB is aiming to secure the rights to show Premier League football games on mobile phones, giving the broadcaster television, online and mobile rights if its bid is successful.Mobile networks are shying away from bidding for the exclusive rights, but west London based sports production group TWI is set to challenge Sky.The right to put… Continue reading BSkyB In Bid To Secure Premier League Match Rights For Mobiles

Australia’s gallant 2-0 defeat to current cup holders Brazil was the most watched World Cup match of the weekend, netting a whopping eight-and-a-half million adult viewers at its peak for ITV1.Almost half of television-watching adults were glued to the exhilarating match on Sunday evening, as the boys in blue held a decidedly lacklustre Brazil at… Continue reading Brazil V Oz Grabs Weekend’s Best Viewing Figures

A new audience measurement system that will enable the measurement of television viewing figures on the internet, mobile phones and even in bars, is being planned in the US by TV audience tracker Nielsen Media Research and sister company Netratings.The move could bring major changes to the television and advertising industries as people increasingly watch… Continue reading New System To Measure Out Of Home TV Viewing

Sky One will broadcast the first ever UK live music broadcast in high definition with a Robbie Williams concert in Leeds on 9 September.The broadcast will be shown simultaneously on Sky One in standard definition and Sky One HD for subscribers. Viewers of the concert in Roundhay Park will also be able to access interactive… Continue reading Sky One To Show First HD Live Music Broadcast

BARB is investing in new people metering equipment that will identify time-shift viewing from other systems of disc playback such as PVR/DVRs and DVD recorders.The new metering technology, which was extensively tested by the research board last year, will complement BARB’s recent introduction of reporting from Sky+ homes. The appliance is the ‘Unitam’ people meter… Continue reading BARB Gets New Meters For Changing Broadcast Consumption

Mark Chippendale will move to News International to head up advertising sales for the Sun and News of the World after less than a year at Yahoo!Chippendale will report to News group managing director Mike Anderson, the former managing director of The Evening Standard. Anderson is keen to push the NG brand across other media… Continue reading Chips Leaves Yahoo! For News International

Almost eight-and-a-half million adults tuned in to see Germany’s much deserved 1-0 win over Poland last night, giving BBC1 a 33% adult audience share.Corrie was the game’s only real rival, which managed over seven million adult viewers during the match preamble. Channel 4 put up a reasonable fight with Deal Or No Deal taking 11%… Continue reading German Win Is Victory For BBC1

Google researchers have outlined plans for a revolutionary system that could offer advertisers unparalleled insight into the mass media audience and see the online behemoth extend its dominance into television and radio.In the paper ‘Social and interactive television applications based on real-time ambient audio identification’, Google researchers Michele Covell and Shumeet Baluja propose using ambient… Continue reading Google To Revolutionise TV For Advertisers

Development opportunities for BBC programming online and on mobile phones have received a boost with the appointment of Simon Danker as director of digital media at BBC Worldwide.Danker, who is currently director of the UK and Ireland global television sales division, will be involved in the development of the BBC Worldwide iPlayer, a commercial version… Continue reading Boost For Digital Media At BBC Worldwide