Advertisers will now have the chance to test their magazine creative work with the launch of IPC Advertising’s first major online creative testing facility for magazine advertisers in the UK.IPC Advertising will be working with Hamburg-based MediaAnalyser, who specialise in creative ways to manage and improve the quality of visual communications.The facility will offer advertisers… Continue reading Magazine Advertisers Given Chance To Test Creative Work
ARCHIVE ▸ Susan Le May
MediaTel Group is pleased to announce the fifth in its successful seminar series, ‘The Future Of The National Press’, featuring several high-profile guests including event chair and BBC media correspondent Torin Douglas, a panel debate and audience Q&A session.With newspapers feeling the effects of declining readership figures, MediaTel Group’s seminar and debate will focus on… Continue reading MediaTel Group To Hold ‘The Future Of The National Press’ Seminar
England’s nail biting 2-2 draw with Sweden in Cologne was the most watched match of the World Cup so far, pulling in a staggering 17.9 million adult viewers or an average of 57% of the adult television viewing population.As Michael Owen suffered an agonising knee injury, which has surely ended his Cup campaign, ITV1 scored… Continue reading England Score With Biggest World Cup Viewing Figures
ITV will deliver “efficiency savings” of £100 million by the end of 2008 through “business re-engineering and operational reviews”, according to the latest trading update from the broadcaster.It will also launch a +1 channel for ITV2 on satellite and cable next year, fuelling speculation that the launch will be a holding platform for a new… Continue reading ITV To Undertake Cost-Cutting Restructure
The Evening Standard‘s display advertising sales director, Alan Brydon, has left the newspaper after almost four years in the job.It is not known if Brydon has a new position to move to, but his name has been linked with plans for the proposed News International freesheet, now registered as thelondonpaper.NI has appointed a headhunter to… Continue reading Brydon Exits Evening Standard Ad Sales
As national daily newspapers see their readership figures slide, the Guardian has developed a new method of staying on top of changing consumer patterns with the launch of a downloadable and printable A4 PDF document.The free 8 to 12-page file, labelled G24, will be updated every 15 minutes and will feature news content from the… Continue reading Guardian Stays Ahead With Downloadable Format
Measuring online adspend will become more accurate, as Nielsen Media Research and Nielsen//NetRatings collaborate to expand their coverage to almost 600 websites.Combining Nielsen//NetRatings AdRelevance data with Nielsen Media Research expenditure methodology, information on internet share of voice via the Nielsen Media Research suite of products should significantly improve.The new methodology brings Nielsen Media Research cost… Continue reading Online Adspend Measurement Set To Improve
Kiss FM, Emap’s Urban commercial radio station, has been fined a record £175,000 by Ofcom after the communications regulator upheld complaints about offensive and intrusive behaviour.The ten complaints, lodged at various points over 2005, concerned the scheduling of inappropriate material such as offensive language and sexual content, and ‘prank-calls’ where the ‘victim’ had not consented… Continue reading Kiss FM Gets Record Fine For ‘Offensive And Intrusive’ Behaviour
The “free” broadband war has stepped up a notch with the launch of BT Total Broadband, a comprehensive package that includes services such as the planned television service, BT Vision.The package involves fast download speeds, internet voice and video calls, and a suite of security software, all brought together through BT Home Hub. BT Total… Continue reading BT Joins “Free” Broadband Battle
The BBC may not get the full over-inflated rise in the licence fee that it is claiming, culture secretary Tessa Jowell has said.Jowell has indicated that high wages could be a key factor in this, saying she would look into the BBC’s wage costs as she assesses the level at which the licence fee should… Continue reading BBC May Not Get Expected Rise In Licence Fee