Advertising on the international version of the BBC’s news website would harm the corporation’s global reputation for impartiality and distinctiveness, say BBC staff.BBC staff do not want advertising on the website, and more than 150 members have sent a letter to director general, Mark Thompson, saying so.Signatories include senior television correspondents Caroline Wyatt, David Willey… Continue reading BBC Staff Say No To Website Ads

The first episode of ITV1’s two-part psychological drama, The Kindness Of Strangers, pipped Channel 4’s Big Brother with more than 25% of the adult viewing share compared to BB’s 22.7% share.More than four-and-a-half million adult viewers tuned in to the drama, which follows a fortysomething businesswoman struggling to cope after the arrival of twins; juggling… Continue reading ITV1 Psych-Drama Pips C4’s BB

More people are watching digital television in the UK than ever before, according to Ofcom’s latest Digital Progress Report.Digital television viewing in the first quarter of 2006 in the UK was up from 69.5% at the end of 2005 to 72.5% or 18.2 million. For the first time, digital terrestrial households exceeded analogue terrestrial only… Continue reading Digital Television Thriving In The UK

Advertising revenue at ITV1 could fall by as much as 23% next month, according to media buyers.Britain’s leading commercial channel is expected to see disappointing figures for June, with revenue perhaps falling 3 to 5% year on year in the run up to the World Cup.Many advertisers were deliberately avoiding the World Cup months while… Continue reading ITV Ad Revenue To Tumble

Channel 4’s Big Brother last night reasserted itself with more than 20% of the adult viewing share, now that X Factor: Battle Of The Stars has departed our screens.Over four million adult viewers tuned in to BB last night. Nominations will be shown tonight; newcomer, the cross-dressing Sam, and hyper-whiney Nikki will be up for… Continue reading Big Brother Benefits From X Factor Departure

Viewing habits of hard-to-reach television audiences may be easier to understand thanks to the launch of a new series of profile DVDs by TV marketing body, Thinkbox.TV Bites is a series of in-depth television audience profiles, packaged as bite-sized 10-minute movies to be distributed on DVD. The programmes use expert analysis to provide information to… Continue reading Thinkbox DVD Series To Aid Advertisers

A delegation of Labour MPs, led by sponsor of the Children’s Food Bill, Mary Creagh, has today met the communications regulator Ofcom to demand a pre-9pm ban on junk food advertising aimed at children.Ms Creagh, MP for Wakefield, has today tabled an Early Day Motion calling on Ofcom to give equal weight to the 9pm… Continue reading MPs Demand Junk Ad Ban From Ofcom

Matt Teeman will take over from Ashley Munday as director of advertising sales at BBC Magazines.Teeman, who has been acting director since December, will oversee a team of 100 plus ad sales professionals and will be responsible for advertising revenue for over 25 magazines.UK market-leading titles include Radio Times, Good Food, Top Gear, Top of… Continue reading Teeman New Director of Advertising At BBC Mags

BBC One triumphed over ITV1 and Channel 4 last night, with New Tricks taking the majority of adult viewing share over the final of X Factor: Battle Of The Stars and Big Brother.New Tricks is proving itself as a consistently high-rating drama – the first series, screened in 2004, was BBC One’s highest rating new… Continue reading BBC One Brings Home The Bacon

Customer magazines can grab the attention of hard-to-reach audiences and put brands in touch with consumers across many demographics, according to new findings from the Association of Publishing Agencies (APA).The APA Advantage Study, which examines the effectiveness of customer magazines, shows that these publications can improve brand consideration across many sectors and different age groups.Although… Continue reading Customer Magazines Appeal Across The Board