GroupM had forecast the $1tn mark to be reached in 2025.

UK revenue was up 17% as digital continued strong growth.

CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.    

Kate Harris, former CEO and current regional director at Nabs, talks to Omar Oakes about the challenges of managing work-from-home stress and the benefits of art and creativity for mental wellbeing.

With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.

This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy. 

All the latest from Cannes Lions with The Media Leader team on the ground.

Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go. 

It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.

Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.