More Ad Revenue articles

Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.

Principal media benefits media agencies’ bottom lines at the cost of operating impartially.

YouTube’s size makes it irresistible to marketers. This is how brands can play the platform without getting played.

As women’s sports gain momentum, brands need to show up with the right message, in the right moment, across every screen.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.

The media owner has invested in four projects using a proportion of its 2024 revenue increase.

The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.

In light of Meta’s content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.

We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.