According to IDC, the appeal of internet radio to consumers is too strong for advertisers to ignore. “Internet radio might appear a superior product ready to sweep away traditional radio, but it’s not – at least not yet,” said Malcolm Maclachlan, senior analyst for IDC’s Consumer and eCommerce Media program. “To be successful in the… Continue reading New Strategies Required To Facilitate Effective Internet Radio Advertising
More Ad Revenue Us articles
US local radio sales climbed 1% in the first month of 2001 despite the prevailing slow advertising economy and record increases for 2000. National sales for January were down 15% on the previous year although when combined with the healthier local total this drop was only 35 year-on-year. These monthly totals are based on the… Continue reading Radio Gains In January Despite ‘Soft Economic Climate’
Building on increases in 1999, combined local and national sales increased by 12% in 2000 bringing ad revenue totals for the industry close to $2 bn, almost double the 1994 figure. These impressive figures were achieved despite poor revenue totals for December 2000. The combined local and national totals for December showed a decrease of… Continue reading 2001 US Outlook From RAB
According to the RAB the US radio industry could be set for another year of record breaking ad revenues. Sales for November grew by 3% and, although national revenues showed no change, local sales were up 4% compared to the same month in 1999. During Jan-November 2000, local advertising sales were still running 13% ahead… Continue reading Radio Industry Ad Revenue Increase Will Continue into 2001, Says US RAB
A global survey by the Boston Consulting Group (BCG) found that whilst most consumers are currently dissatisfied with the mobile commerce applications on offer – one in four owners of mobile devices stopped using m-commerce applications after the first few attempts – most current and potential users believe mobile services will play an important role… Continue reading M-commerce: Frustrated Users Prepared to Stick With It
Recent research by Datamonitor claims that internet games on mobile phones are set to be a huge success in Europe and the US and estimate that 200 million people will be playing these games by 2005. The most popular games will be the old classics: card games, quizzes and bingo but mobile game players will… Continue reading Wireless Gaming Worth $6bn By 2005
width=”100″ valign=”top” class=”2″>
The online travel industry is expected to be worth $25.2 billion by 2003, with growth rates outstripping other e-retail industries. By the end of this year the sector will be valued at $12.4 billion, according to research by eMarketer. Despite the fast growth and suitability of the internet for searching for a buying travel tickets,… Continue reading Online Travel Worth $25bn By 2003