“Forecasting industry trends and revenues is far more challenging this year than at any other time in recent history. The margin of error cannot be determined through statistical analysis. The degree of uncertainty in the market is extraordinary, impacting so many different areas of media and advertising.” This is according to Jack Myers, chief economist… Continue reading Myers Prefers To Err On The Pessimistic Side In His Forecasting
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Internet advertising in the United States recorded $2.2 billion in revenue for the Q4 2000, bringing total online revenue for the year to $8.2 billion, according to the Interactive Advertising Bureau’s (IAB) Internet Ad Revenue Report conducted by PricewaterhouseCoopers. While the $2.2 billion shows an increase of 9% over the $1.986 billion for the Q3… Continue reading US Online Adspend Hit $8.2 Billion In 2000
The majority of senior media executives in the US believe that advertising expenditure will begin to recover in the third quarter of this year, according to a survey conducted by AdMedia Partners in December and released this month. Forty-seven percent of the 1,000 media and financial executives questioned believe that ad recovery will come in… Continue reading Majority Of Media Executives Expect Ad Recovery In Q3 2002
In its April edition of the top 10 global ad markets, AdAge Global concludes that the order is likely to stay the same for 2002, with some shifts in market value. According to a report from FIPP, the US ad market is forecast to drop 1.6% to £133.6 billion in 2002, whilst Japan is expected… Continue reading UK Ad Market Value To Remain Flat In 2002, US To Show Slight Decline
More evidence that 2001 was one of the toughest years ever for the advertising industry was revealed today, as US trade magazine Adweek published its 19th annual Agency Report Card. The figures show that revenue for the 33 US agencies on the survey was down by an average of 3.5%. The year before, at the… Continue reading Agency Revenue Survey Shows Extent Of 2001 Ad Fall
US newspaper groups are about to start posting their Q1 2002 financial results, offering an indication of how the sector has started the year from an advertising point of view and what the outlook for the coming months is likely to be. A recent report in Editor and Publisher found that revenue levels for February… Continue reading Insight Analysis: An Upward Tilt In US Advertising?
According to new research by Jupiter, the number of Internet users in the US will rise to 216 million in 2005 from the current figure of 135 million and Latin America’s online population is expected to soar from 21 million in 2000 to 77 million in 2005. With the increase in Latin America, Jupiter predicts… Continue reading Jupiter Forecasts Net Boom In Latin America
The Advertising Association has released new forecasts for UK advertising growth during 2001. While TV, radio, outdoor and regional newspaper estimates have been downgraded, the market as a whole is forecast to grow by 3.9% due to healthy expectations for national newspapers and business magazines. Previous New AA forecasts AA forecasts TV 2.7%… Continue reading AA Downgrades Forecasts But Predicts Healthy Outlook For Nationals
According to preliminary estimates from the Newspaper Association of America, newspaper advertising expenditures for 2000 totaled $48.7 billion, an increase of 5.1% over 1999 National advertising was up by 13.7%, to $7.7 billion for the year, retail advertising was up 2.4% to $21.4 billion and classified rose by 5.1% to $19.6 billion. “While some media… Continue reading US Newspaper Ad Spend Hit $48.7 Billion in 2000
New research by analysts at Ovum suggest that the future of internet growth lies in multiaccess services – 40% within the next five years – which means that advertisers need to be more aware of these developing technologies in order to maximise opportunities. “This evolution of the Internet will stimulate the convergence of applications and… Continue reading Insight Analysis: New Advertising Platforms May Not Be The Answer To The Ad Men’s Prayers