Once again Myers Reports has downgraded its media expenditure forecasts (see Forecasts) and now sees no indication of a Q4 upturn. The new numbers, described by chief economist Jack Myers as ‘ugly’, forecast that growth in 2001 will fall 4% in year on year comparisons and the picture is particularly bad for TV where comparisons… Continue reading ‘Ugly’ Numbers Prompt Bearish Outlook For US
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UK Advertising revenues have increased on a yearly basis for the first quarter of this year climbing 5.5%, according to figures released by the Advertising Association. Only TV revenue fell, dropping 2.3% to £904.4m, as the effects of last year’s dot com boom became visible. In the US, the picture was far worse with all… Continue reading Insight Analysis: US vs UK, Q1 Ad Revenue Growth Comparisons By Media
Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001
CMR, the strategic advertising and marketing arm of Taylor Nelson Sofres, has released its mid-year forecasts for US ad spend in 2001. In June, figures from CMR revealed that Q1 ad spend had dropped by 5.2% on the previous year (see Forecasts) and this decline is reflected in the outlook for 2001. 2000 vs 2001… Continue reading US Ad Spend Will Drop By 2% This Year, Says CMR
Advertising revenues for radio have ‘stabalised’ according the US Radio Advertising Bureau (RAB) yet figures for June reveal a drop of 8% year on year. Combined local and national revenues for radio fell by 8%, local spend dropped by 4% while national declined 20% when compared with June 2000. In the year to date, local… Continue reading US Radio Ad Revenues Decline As Market ‘Softening’ Ends
In the annual report, Communications Industry Forecast, analysts at Veronis Suhler forecast that the US media economy will rebound in 2002. A compound annual growth rate of 5% is forecast for total US advertising spending which will total $225 billion by 2005. Despite dotcom fallout and a widespread spending slowdown in 2001, Veronis Suhler have… Continue reading Communications Industry Will Rebound In 2002, Says Veronis Suhler
The softening economy in the US finally took its toll on online shopping last month, according to the most recent findings of Forrester Research’s Online Retail Index. The 18th edition of the monthly survey shows that total US spending via the web decreased from $3.9 billion in May to $3.2 billion in June. The number… Continue reading US Economic Downturn Hits Online Sales
People are more receptive to new ideas and information on Sundays, when they are most relaxed, and often turn to Sunday newspapers for the information they seek, according to the second annual Sunday in America study from PARADE magazine. MediaPost reports that this is a boon to publishers and advertisers, as the ‘Sunday state of… Continue reading Sunday Readers Are More Receptive, Says Survey
Four-colour, full page newspaper ads capture more attention from readers than do quarter-page ads, according to new research conducted by Roper Starch for the Newspaper Association of America (NAA). The study – which gauged readership of more than 650 newspaper display ads across a variety of national and retail advertising categories – found that full-page… Continue reading NAA Study Shows Which Newspaper Ads Work
The Newspaper Association Of America reports that newspaper advertising expenditure for Q1 2001 will come in at around $10.4 billion, a decline of 4.3% over 2000, according to preliminary estimates. “Obviously, it would be hard to match the incredible gains of last year, particularly in national, which registered an 18.7 percent gain in the first… Continue reading US Newspaper Adspend Declines For The First Time Since 1992