The tragic events of 11 September in the US may not have the long-term negative effects on the media and advertising industries that many had first suspected. According to Jack Myers Report today, the cost-cutting measures which many companies have set in place in recent weeks may have been necessary even before the terrorist attacks.… Continue reading Myers Upgrades Longterm Advertising Forecasts
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The latest online ad revenue report from the IAB/Merrill Lynch reveals the extent to which the global ad slowdown has impacted on the US online advertising market. When the UK figures are released later this month it is feared that similar declines in revenue will be revealed. Revenue generated by internet advertising in the US… Continue reading IAB Figures Reflect Impact Of Global Slowdown On Online Spending
US network, spot and cable television lost a combined $313.2 million in advertising revenue for the broadcast week of 9-15 September, as many networks cut their advertising in favour of continuous coverage of the events following the terrorist attacks of 11 September. According to new data released by CMR, network advertising took the biggest hit,… Continue reading US TV Networks Lost $313m In Week Of Attacks
According to figures released by the Publishers Information Bureau this month, US magazine advertising has declined again for the month of August in terms of both volume and revenue. The troubled technology sector saw the greatest drop with revenue from this sector falling by 41% and volume by almost 50%. US Magazine Adspend Comparisons August… Continue reading US Magazine Ad Revenue Shows Further Decline
Advertising spending for all US media fell by 5.9% year on year for the first half of 2001, according to figures released yesterday by advertising and marketing communication group CMR. CMR estimates that total adspend for the first half of 2001 came in at just under $47.5 billion, compared to $50.4 billion for the same… Continue reading No Positive Advertising Shift Anticipated This Year, Says CMR
Zenith Media downgraded its global advertising forecasts at the end of last week, with a particularly bearish outlook for the coming months (see Forecasts). Today Myers Reports set out its US growth forecasts by media alongside Zenith’s, with both groups predicting that the US advertising recession could be more severe and prolonged than had first… Continue reading US Ad Growth Forecasts By Media: Zenith Versus Myers
The slow start to the US television market’s upfront sales, coupled with a very low rate of conversion to confirmed orders (see US TV Networks Suffer Low Pre-Season Ad Bookings), has seen the costs per thousand fall at all but two of the major networks, according to data from yesterday’s Myers Report. Costs per thousand… Continue reading US TV Upfronts Show Declining Airtime Costs That Could Be Here For A While
The late start to the ad-buying period for the 2001-2002 US television season is starting to cause concern for the TV networks, according to an article in the US’ Mediaweek yesterday. The site reports that with only three weeks before the start of the season advertisers have placed formal orders for only around a third… Continue reading US TV Networks Suffer Very Low Pre-Season Ad Bookings
US newspaper advertising revenues for the second quarter of 2001 totalled $11.1 billion, a decline of 8.4% year on year, according to preliminary estimates from the Newspaper Association of America (NAA). This compares US newspaper’s highest Q2 growth ever last year of 6.8%. Retail advertising showed the smallest decline in the second quarter, off 2.2%… Continue reading US Newspaper Revenues Down 6.5% In First Half