US interactive television (iTV) revenues will nearly double annually for the next several years, as broadband deployments accelerate and as consumers embrace video-on-demand and simultaneous computer/television usage. These are the views of Jack Myers Report, which has today published its latest iTV revenues forecasts for the US. The projections show that total iTV will grow… Continue reading US Interactive TV Revenues Will Double Annually, Show Myers Forecasts
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According to the latest Advertising Confidence Index report from Jack Myers, newspapers and consumer magazines will be the last media sector to recover from the current downturn. Print media was ranked last amongst all media types as being the sector least likely to experience ad revenue growth in the next twelve months. Confidence in newspaper… Continue reading Press Will Be Last Sector To Recover Says Myers
US advertising is forecast to fall by 5.7% in 2002, according to the latest figures from Jack Myers Report, compiled in January. Local/regional cable television and online are the only two sectors expected to show a positive performance across the year. Network and local broadcast TV, conversely, are looking pretty weak. US 2002 advertising growth… Continue reading US 2002 Advertising Forecasts From Myers Reports
There is a ‘continued underlying weakness’ in the US network television advertising marketplace, according to a survey by Jack Myers Report of media planners and buyers. Amongst the 125 respondents to the Myers survey, conducted in mid-February, only 16.5% expect that network upfront budgets will be greater than last year; 44.7% forecast that budgets will… Continue reading US Network TV Marketplace Remains Weak, Finds Myers
US broadcast network TV advertising will decline 7.4% in 2001, to $15.5 billion, with a further 3% decline in 2002, according to analysts at ABN Amro. The broker cites the ongoing economic downturn as the cause of the decline. Over the long term it expects broadcast networks to see further audience erosion, as the average… Continue reading Economics Of US Network TV Are Becoming ‘Untenable’ As Revenues Drop, Says ABN Amro
Combined revenue generated by the ‘big three’ US television – ABC, CBS and NBC – networks dropped more than 10% in 2001 – the largest annual loss in network history, according to a Hollywood Reporter story published today. Quoting the Broadcasting Cable Financial Management Association, the site says that this decline is a further indication… Continue reading ‘Big Three’ US TV Networks Suffer Record Revenue Falls
CMR forecasts that network and spot television spending for the 2002 Winter Olympics will total approximately $700 million, a rise from the $627 million grossed during the last Winter Olympics. During the 1998 Winter Olympics, network television grossed $480 million and spot television $147 million. In 2000, network advertising expenditures for the 2000 Summer Olympics… Continue reading Winter Olympics Will Boost US TV Revenue, Says CMR
A new video-on-demand distribution service, formed by MGM, Paramount, Sony, Universal Studios and Warner Bros is due to launch in the US soon. The service, Movielink, will create an open access IP based system for content delivery. Users will be able to download movies from the site and it is thought that the studios are… Continue reading MGM To Offer Downloadable Movies On The Net
Total US magazine advertising revenue for the month of January closed at $799.9 million, a 9.6% decrease from last year, according to the latest data from the Publishers Information Bureau (PIB). Advertising pages for January were 11,842, down 15.9% from last year. However, four of the major advertising categories showed positive dollar growth last month,… Continue reading US Magazine Ad Revenue Drops 9.6% In January
The very tough trading conditions in the US hi-tech advertising market continue, according to figures for United Business Media’s (UBM) CMP Media, released this morning. The group says that advertising page volumes at CMP declined by 38.3% in December 2001; in November volumes fell by 39.8%. This suggests that the decline is stabilising, but in… Continue reading US Hi-Tech Ad Market Remains Weak, According To CMP Figures