US newspaper advertising has remained soft since 11 September and looks weak going into 2002, according to analysts at ABN Amro. The broker warns that whilst there is some expectation that an early recovery will transpire, it is likely that there there will be a retraction by advertisers as it becomes clear that a late… Continue reading US Newspaper Revenues Remain Weak In Early 2002
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According to full year forecasts released today by CMR, US media spending will increase by 1.5% this year rising to $96.1 billion from a total of $94.6 billion in 2001. 2001 was a far weaker year than anyone expected with revenue dropping by an estimated 9.4% on the previous year. US ad revenue for 2000… Continue reading US Ad Spend Will Rise By 1.5% in 2002, Says CMR
The Newspaper Association of America (NAA) is predicting a moderate growth of just under 1% in advertising revenues for 2002, president and chief executive John F. Sturm, told a conference at the end of last week. “Don’t look for a bounce, but a slow crawl,” he is quoted by TechNews as telling delegates. By the… Continue reading US Newspapers To Show Modest 1% Growth In 2002, Says NAA
French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002
US magazine adspend continued to decline in December according to the latest figures from the Publishers Information Bureau. Following continued decline in November (see Forecasts), revenues for December are down 11.2% on the same period last year. For the period January to December 2001, revenues fell by 19.4% on last years total. Ad pages were… Continue reading US Magazine Adspend Decline Continues In December
According to the latest data from the Outdoor Advertising Association of America (OAAA), Q3 revenues for US outdoor spending were up 1% over a year ago, despite the weak advertising market and the events of 11th September. Net revenues for outdoor are 2.5% when compared to the same period last year, total revenues for 2001… Continue reading US Outdoor Expected To Show Gains For 2001
By 2005, US online advertising will be worth $18.8 billion, according to a GartnerG2 report released this month. This 2005 figure represents a 138% growth on the $7.9 billion of 2001. Gartner says that while advertising growth remains flat or receding in television, radio and print, online advertising revenue is set to grow considerably, but… Continue reading US Online Advertising To More Than Double By 2005
According to the Publishers Information Bureau, total US magazine revenue fell again in November to $1,582,558,240 – an 11.2% decrease on last year. Advertising pages were down 17.3% on last year to 23,053. Advertising revenue for the year to date decreased 4.3% on the same period 2000 at $14,907,644,194 and ad pages were 219,554, down… Continue reading US Magazine Revenues Tumble Further In November
Latest figures from CMR, released yesterday, show that advertising spend for all media in the US fell by 7.8% for the period to September 2001. Clearly feeling the impact of $313.2 million worth of lost ad revenue in the week following the terrorist attacks, television was a major casualty although print media also shows significant… Continue reading US Ad Spend Freefall Continues In Q3
colspan=”3″>2002 Ad Spending Forecast Comparisons