Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners.
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The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.
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The Evening Standard’s commercial director shares which company merger he’d fancy and which advertiser he would love to work with.
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Prime Minister Rishi Sunak’s wooden appearance on the BBC’s Sunday morning political talk show drew criticism from unexpected corners.
A unified audio ad analysis tool promises a greater level of accuracy than commonly-used techniques, with some “match rates” rated as highly as 100%.