At a time when most big companies are still run by men, it is more critical than ever that we do whatever is necessary to hold on to talented women in media, warns the The Village’s co-founder.
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Three growth engines are profoundly reshaping the market luxury market, which is driving spend on outdoor media, writes Mediabridge’s co-founder.
In brief: Channel 4 and Lloyds Bank have have pledged to award free TV airtime to businesses owned by Black people.
Nationwide’s head of media will be leaving the company after more than 15 years.
In brief: Katrin Robertson, leader of the World Out of Home Organisation’s Sustainability Taskforce and CEO of BlowUp Media, will sit on a panel to dive into the subject along with five other experts.
The Media Leader team is excited to announce the launch of The Media Leader Café at Cannes Lions as we build out our international coverage at the world’s biggest media and advertising industry event.
Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.