A new joint study has highlighted how out-of-home advertising reinvests revenues into London; the circular economy, local infrastructure and diverse initiatives.
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WPP agency Wavemaker has appointed Jon Gittings to international head of strategy where he will be responsible for developing US-based global new business opportunities.
WPP CEO Mark Read will open the Media Leaders Awards’ results ceremony at next week’s awards ceremony, with a fireside chat about leadership with The Media Leader’s editor Omar Oakes.
In brief: Mark Halliday, director of Global’s Digital Ad Exchange (DAX), has left the company.
In brief: Sky Mobile will sponsor the 16th series of ITV’s talent show Britain’s Got Talent, slated to return tomorrow (15 April).
In brief: Pet insurance provider, ManyPets, will sponsor Channel 5 genre strand known as “Animal Tales” from 14 April 2023.
In brief: Steve Hatch, former VP for Europe at Meta, will join YouGov as CEO in August.
As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media.
Starbucks UK has taken over the full tunnel between Kings Cross St Pancras underground and international station with iced coffee sights, smells and sounds.
In brief: Spotify will offer Megaphone publishers broadcast-to-podcast publishers enabling reaching new audiences and more monetisation.