Nicola Kemp reviews ‘The Blend’, in which OMD UK’s managing partner and head of global growth Tobi Asare explores the first-person stories of ambitious, creative, and resilient women.
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In his final regular column for The Media Leader, Laurence Green recommends eschewing neophilia for greater care toward what is at the heart of media and marketing.
The UK TV ad market will decline by 6% in 2023, Channel 4 has forecast, as the broadcaster admitted having to “cancel a handful of shows” in response to trading this year being worse than expected.
TV advertisers and broadcasters need to embrace programmatic, streaming and measurement technologies instead of sticking with the status quo, or risk being left behind by consumers.
Scope3’s chief commercial officer talks about what has changed in conversations with clients since its founding 18 months ago and three qualities of a brilliant salesperson.
Carlsberg, the brewing giant which spends over half a billion pounds on advertising and media annually, has appointed Dentsu’s iProspect as its new global media agency of record.
While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.
Ofcom has confirmed that the Advertising Standards Authority will act as a “co-regulator” for new rules on advertising less healthy food and drink products in the UK.
Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.
Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today.