Worldwide out-of-home revenue will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.
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Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.
Global has retained the exclusive ad sales contract again to represent ITV’s podcast portfolio via its Digital Ad Exchange (DAX).
Google’s EMEA president Matt Brittin speaks to Omar Oakes about its approach to AI and how it’s being discussed with advertisers, publishers and media agencies.
JCDecaux registered 7.8% organic growth to reach €1.59bn adjusted revenue in the first six months of 2023, according to its latest financial results.
With their podcast media agency Telling Media Acast execs Georgie Holt and Christiana Brenton want to close the performance and education gap in podcast advertising in the UK and Europe.
The Responsible Marketing Agency’s founder Hannah Mirza has appointed a trio of key lieutenants to her new ethically-minded agency, including her ex-MediaCom partner Liam Brennan.
Traditional media channels offer high-quality environments and better chances of attention, but digital channels are often accepted or ignored despite concerns around ad quality and effectiveness.
The UK Government’s Online Advertising Programme is taking a targeted approach to tackling key areas of risk and has formalised industry collaboration via a new task force, signalling a positive step for the industry, writes the IAB UK’s head of policy and regulatory affairs.
Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media’s AV director.
