More Advertising articles

Retail media seems to be the “new shiny channel” on the media scene, but what really is it, what could it do for media planners and how can we learn from mistakes made with programmatic? 

Advertisers will be able to block publishers who do not meet a brand’s sustainability targets from their digital ad campaigns, using tools launched by purpose-led platform Good-Loop.

Sky’s group lead of anti-piracy advertising argues that we have the technology to identify sites engaged in illegal activity but there are two things that are holding us back: money and accountability.

It is only through the power of experience that we really understand and develop the true craft of media planning, writes OMD UK’s head of planning.

Some of the world’s most influential out-of-home leaders discussed how collaboration, audience measurement, and automation is the way forward for the medium, reports Ella Sagar from Lisbon.

In brief: The industry’s mental health charity raised the money to advance the mental wellness of everyone working in advertising, marketing and media.

100% Media 0% Nonsense: Does Cannes still matter as a beacon of creative inspiration and collaboration, or it it just the biggest media and tech get-together in the world, asks the editor.

A theme running through the World Out of Home Organisation conference in Lisbon this week was how OOH can surpass its current share of global adspend over the next five years.

Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.

Tom Goddard, president of the World Out of Home Organisation, announced today at its Global Congress he would be stepping down over the next year.