The head of sales for UK & International and connected TV marketplace FreeWheel tells us which other media sectors she would think about working in and her role model.
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Kantar Media has appointed Sky’s chief business officer Patrick Béhar as Global CEO.
In brief: Ocean Outdoor as appointed Marie Le Hur as its marketing director for its UK business.
Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.
YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.
Mark Read, CEO of the world’s largest advertising company WPP, told The Media Leader he would not be where he is in his career without the influence of Jeremy Bullmore.
Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?
The charity is launching new training solutions and expanding its commercial offer to address mounting mental wellness challenges.