ITV’s director of client strategy and planning Kate Waters urged the TV industry to come together to prioritise outcomes for advertisers, rather than audiences.
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Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.
Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what’s next for advertisers.
At last year’s Future of TV Advertising Global event, journalist Omid Scobie spoke to Adwanted Events and Publishing managing director Steve Scaffardi about media’s role in swaying public opinion, particularly through the lens of the Royal Family.
A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.
Bloomberg Media’s Duncan Chater told The Future of Media that being a good leader is not about one person, and you have to “understand yourself” first before getting the best out of everyone else.
The Media Leader Podcast: Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes at The Future of Media.
In a room full of future leaders, Amy Kean, CEO and creative director of Good Shout, told them how using their voices was a responsibility as role models.
Four of the top UK commercial chiefs share their perspectives on how to survive at the top level of media sales, hybrid working and what they have learned from the pandemic.
Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.