After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.
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Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”
The Media Leader’s parent company Adwanted UK has partnered with The Connection who provide a whole range of support for the homeless in London.
ITV CEO Dame Carolyn McCall speaks with editor-in-chief Omar Oakes at The Future of TV Advertising Global in London about the challenging state of the TV ad market and future plans for ITV and ITVX.
At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.
While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.
ITV’s director of client strategy and planning Kate Waters urged the TV industry to come together to prioritise outcomes for advertisers, rather than audiences.
Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.