Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
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Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”
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ITV CEO Dame Carolyn McCall speaks with editor-in-chief Omar Oakes at The Future of TV Advertising Global in London about the challenging state of the TV ad market and future plans for ITV and ITVX.
At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.