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ITV CEO Dame Carolyn McCall speaks with editor-in-chief Omar Oakes at The Future of TV Advertising Global in London about the challenging state of the TV ad market and future plans for ITV and ITVX.
At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.
While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.
ITV’s director of client strategy and planning Kate Waters urged the TV industry to come together to prioritise outcomes for advertisers, rather than audiences.
Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.
Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what’s next for advertisers.
At last year’s Future of TV Advertising Global event, journalist Omid Scobie spoke to Adwanted Events and Publishing managing director Steve Scaffardi about media’s role in swaying public opinion, particularly through the lens of the Royal Family.
A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.
Bloomberg Media’s Duncan Chater told The Future of Media that being a good leader is not about one person, and you have to “understand yourself” first before getting the best out of everyone else.