Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.
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Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
Highlights from the past year include an interview with Dame Carolyn McCall and why self-editing equals self-sabotage.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.
“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.
Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.
Kara Osborne also cites “trust and belonging” as key issues.