The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
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While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.
“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.
Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.
Kara Osborne also cites “trust and belonging” as key issues.
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.
Videonet powered by The Media Leader will be delivered to bulletin subscribers every Thursday at midday from next week.
Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”