Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.
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In brief: Publicis Groupe agency Starcom has poached Lin-Sze Teh from Dentsu agency iProspect.
In brief: Publicis Groupe has upgraded its full-year forecast for a second time this year, upping its organic growth rate from 6 or 7% previously, to 8.5%.
In brief: Publicis Groupe agency Starcom has won Aldi’s £66m UK media account following a competitive pitch.
Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.
In brief: Clairol, the at-home hair colour brand, has partnered with Channel 4’s First Dates to celebrate “finding your perfect match”.
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
Candidates avoiding TV for fear of being ‘left-behind’ should reconsider.
Annette King, CEO of Publicis Groupe UK, has been chosen as the new chair of the Advertising Association.
Halifax’s sponsorship of The Sunday Times’ Best Places to Live Guide aimed to celebrate local areas around the UK with digital outdoor.