A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
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Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.
The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.
Agency holding companies are not expecting a swift recovery in tech expenditure, according to their latest earnings calls.
In its results, Publicis reported that both full-year and Q4 growth exceeded expectations.
Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?
No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.
This industry could solve the Made for Advertising issue overnight. But it requires people and their companies to come together, writes Performics’ head of programmatic.