Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.
More Publicis Groupe articles
Mudit Jaju, global head of ecommerce at WPP agency Wavemaker has left the company for a newly created global group role at Publicis Groupe.
In brief: Advertising software platform DoubleVerify has appointed four commercial hires to “spearhead growth” in EMEA.
In brief: Louis Vuitton has taken over the façade at Harrods as part of a broader OOH campaign planned by Publicis Media Luxe.
The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.
In brief: Publicis Groupe agency Starcom has poached Lin-Sze Teh from Dentsu agency iProspect.
In brief: Publicis Groupe has upgraded its full-year forecast for a second time this year, upping its organic growth rate from 6 or 7% previously, to 8.5%.
In brief: Publicis Groupe agency Starcom has won Aldi’s £66m UK media account following a competitive pitch.
Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.