The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”.
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Starcom CEO Nadine Young shares three lessons that she’s learned from being an agency leader.
In brief: PMX, Publicis Media’s trading and investment arm, has promoted Charlotte Taylor to lead all print, audio, digital and social trading across Publicis Media UK.
Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.
The Media Plan: P&O Ferries is placing out-of-home posters at “pain points” for fed up aeroplane and train travellers to entice them overseas by ferries instead.
In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
WPP’s revenue growth was comparable to organic growth figures for Omnicom Group and IPG as holding companies performed well despite broader economic woes.