Capital 95.8FM retained its strong lead across London in the latest RAJAR figures. During the third quarter of 2000 the station increased its reach by 1.5% to 2.8 million. Its share of listening remained static, however, at 11.3%, but it is still way ahead of its nearest rival Magic, which moved into second place in… Continue reading Capital 95.8FM Retains Strong Lead Across London
Virgin Radio (AM)’s weekly reach and share of listening both continued to fall according the September 2000 radio listening figures released by RAJAR this morning. The station, now part of SMG, turned in poor results in the June survey and has seen its reach fall by a further 6.5% and share by 0.5% points this… Continue reading Virgin Takes A Dip In Latest RAJAR
The share of listening held by BBC radio stations made gains in the last quarter, while commercial radio listening was down, according to the latest RAJAR figures released this morning. Overall, BBC stations improved their share by 0.3% points since June, to a total share of 51.4%, while commercial stations fell back 0.5% points to… Continue reading BBC Makes Gains In Latest RAJAR Report
In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure
The Advertising Association have upgraded their predictions for Commercial Radio in the October 2000 edition of their Quarterly Forecasts. Growth in 2000 is now predicted at 16.8%, well ahead of 10.7% actual growth in 1999. This equates to an estimated 5.9% share of total Display advertising for Commercial Radio, compared to the 5.5% share achieved… Continue reading Advertising Association UK Quarterly Forecasts
Sector PerformancesThe Advertising Association Quarterly Forecast predicts performances by major product sector for the next two years. The product sector groupings used are Retail, Industrial, Financial, Government, Services, Durables and Consumables Retail (including traditional retail, mail order and online retail) continues to benefit from the dot coms; mail order continues to lose ground to e-commerce… Continue reading Advertising Association UK Quarterly Forecasts By Sector
The long-term forecast to 2012 draws on analyses of past cycles in the economy to predict broader trends in the ad industry. Its stated objective is “to meet the need for long-term strategic planning as opposed to short-term tactical planning”. The forecasts plan for two eventualities with a high and low set of forecasts. In… Continue reading Advertising Association Long Term Forecast
The older woman recently became one of the latest targets for consumer magazine publishers, with a flurry of launches into this relatively unbroken sector. Over in radioland it seems that the older audience has also been pinpointed as fertile ground for new services. Much has been written about the untapped potential for advertisers in the… Continue reading Insight Analysis: Radio Stations Look To Older Listeners To Expand Reach
Local commercial radio made gains in its listening share for the June 2000 RAJAR period, rising 0.2 percentage points to 38.8% over the three month reporting period. At the same time the sector’s weekly reach fell by 0.4% to 26.7 million listeners. Average hours increased by 1.4% to 15 hours per listener per week.The following… Continue reading June 2000 RAJAR – Local Commercial Stations
BBC Radio 1 continues to be the nation’s most popular national radio station with an average weekly audience of 11.3 million, according to RAJAR figures for the three months to March 2000 released this morning. This represents a 3.4% increase in audience compared to the same period last year, but is unchanged compared to the… Continue reading National Commercial Radio Audiences Slip In Latest RAJAR Report
