The latest RAJAR figures for local commercial radio showed that weekly reach has decreased by 280,000 or 1% quarter on quarter, now standing at 54% or 26.2m. Local commercial radio’s share of listening has also dropped, by 0.8 percentage points to 37.9%.The following tables show the best and worst performers, in terms of weekly reach… Continue reading December 2000 RAJAR – Local Commercial Stations
Building on increases in 1999, combined local and national sales increased by 12% in 2000 bringing ad revenue totals for the industry close to $2 bn, almost double the 1994 figure. These impressive figures were achieved despite poor revenue totals for December 2000. The combined local and national totals for December showed a decrease of… Continue reading 2001 US Outlook From RAB
This was not a strong quarter for commercial stations. Virgin Radio (AM) slipped once again, by 0.4 percentage points in share and by 15.4% year on year in terms of reach, to 2.5m. The station blamed the erosion of AM listening and insisted that its future would be secured by being available across all platforms… Continue reading RAJAR Latest Shows Radio 2 And Classic FM Carry The Flag For National Stations
The following tables show the performances of each of the main UK radio groups in the latest RAJAR figures for the one year period to December 2000. BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons Station Survey Period Ending Dec 1999 Ending Dec 2000 % Ch BBC 3 Counties H 149 147 -1.3… Continue reading December 2000 RAJAR – Performance By Ownership
Capital 95.8 FM strengthened its lead over its competition in London, increasing both reach and share during the three month period to December 2000. Its share of viewing across the capital saw the biggest increase of any station over the period, climbing 1.1% points to 12.4%, and its weekly reach was extended to 2.85m people.BBC’s… Continue reading Capital Still On Top As AM Declines Across London
BBC radio continued to improve its overall share of listening, at the expense of commercial stations, according to the latest figures released by RAJAR this morning. All BBC improved its share by a further 0.3% points to 51.7% in the final quarter of 2000, while All Commercial slipped 0.7% points to 46%.Amongst commercial stations losses… Continue reading BBC Continues Its Upward Trend In Latest RAJAR Report
A Digital Radio Development Bureau has been formed to accelerate the roll-out of the new medium. The news was announced as radio industry figures met to discuss the challenges of the market at Marketing Week’s Digital Radio conference yesterday. Although Digital Audio Broadcasting (DAB) technology is now in its sixth year, difficulties in translating its… Continue reading Digital Radio Development Bureau Forms, Medium Set To Be Market Leader By 2015
According to the RAB the US radio industry could be set for another year of record breaking ad revenues. Sales for November grew by 3% and, although national revenues showed no change, local sales were up 4% compared to the same month in 1999. During Jan-November 2000, local advertising sales were still running 13% ahead… Continue reading Radio Industry Ad Revenue Increase Will Continue into 2001, Says US RAB
This week Virgin Radio unveiled plans to launch four new standalone radio brands that will be broadcast exclusively over the internet. The stations offer Virgin listeners music selections alternative to the playlist used on the main Virgin station. Virgin has also embraced the net by selling advertising specifically on its web broadcasts. The introduction of… Continue reading Insight Analysis: Radio Goes Online To Net More Listeners
Growth could be as high as 16.8% for commercial radio this year, bringing the medium’s share of total display advertising revenue to around 5.7%, but could slow down again in 2001, according to a summary of industry forecasts put together by the Radio Advertising Bureau (RAB). The growth prediction of 16.8% came from the Advertising… Continue reading Advertising Forecasts Predict Growth For 2000 And A Slowdown For 2001 In Commercial Radio
