The local commercial radio stations have returned very mixed results for the first quarter of 1998 with some stations improving dramatically, others declining dramatically and a few remaining fairly stable. All Local Commercial radio showed a 0.2% drop in weekly reach and a 0.5% points increase in share of listening.The biggest success story in this… Continue reading Q1 RAJAR – Local Stations
Commercial radio continued to pull away from the BBC in terms of share of listening for RAJAR Q1 1998: all commercial achieved a share of 50.1% (up from 49.4% last year) while the BBC’s share stood at 47.7% (down from 48.4% last year). Overall, all national commercial stations had a listening share of 10.2% (up… Continue reading Q1 RAJAR – National Stations
A new survey commissioned by MediaTel has found that 94% of the radio industry believes that it will be 10 years before digital radio becomes available in the majority of homes.The full-scale study into the viability of digital radio in the UK was conducted during November 1997 – January 1998 amongst commercial radio companies, the… Continue reading The Future Of Digital Radio
