The latest set of RAJAR figures shows that the second quarter of this year was a good one for Local Commercial Radio, with reach increasing quarter on quarter by 4.6% to 27.4m. Share of listening also improved, climbing 0.8 percentage points compared to Q1.The following tables show the best and worst performers, in terms of… Continue reading June 2001 RAJAR – Local Commercial Stations
Commercial radio has fought back in share of listening, according to RAJAR figures released this morning. All Commercial saw a quarter on quarter increase in percentage share of 0.6 percentage points, bringing it to 46.6%, while All BBC saw a drop of 0.8 percentage points, although it still leads the field.Local Commercial also had a… Continue reading RAJAR: Quarterly Gains For Commercial Radio
Commercial radio has fought back in share of listening, according to RAJAR figures released this morning. All Commercial saw a quarter on quarter increase in percentage share of 0.6 percentage points, while All BBC saw a drop of 0.8 percentage points, although it still leads the field. Local Commercial also had a healthy quarter in… Continue reading Quarterly Gains For UK Commercial Radio
Digital One has reached 80% transmission coverage of the UK mainland population by switching on four new transmitters. Digital radio is now available to a potential 44.85m people in the UK, although only a fraction of this number have the equipment to listen to digital radio broadcasts. The licence requirement for Digital One is to… Continue reading Digital Radio Reaches 80% Coverage
Radio has not been immune to the doom predictions of the adspend downturn. The Advertising Association expected average year on year quarterly growth would be 9% in 2001, down from an average 11.2% during 2000. The first quarter growth of just 0.8% this year appeared to confirm fears and AA estimates expect the second quarter… Continue reading Insight Analysis: Radio Resists Adspend Trend
Zenith Media has today released their quarterly advertising revenue estimates. The new figures forecast 5% growth for radio this year against a decline in total ad spend for the UK of 0.8% (see Forecasts). Commercial Radio Revenue (£m) Yr-on-Yr Growth All Ad Revenue (£m) Yr-on-Yr Growth Radio Share 1999 395 9,529 4.1%… Continue reading Revised Radio Revenue Forecasts From Zenith Media
colspan=”6″>Quarterly Data
In order to get the most out of net radio advertising, Arbitron Inc. have launched a new webcast audience measurement service which gathers audience demographics of individual streaming media channels. The new survey, called Webcast Audience Profile, uses a pop-up survey on webcasters’ sites to gather demographic, socio-economic and Internet usage information. The pop-up technology… Continue reading Net Radio Offers Compelling Benefits To Advertisers
According to new figures, many of the top UK radio stations (in revenue terms) have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue
The latest radio audience figures, for the three months to March 2001, showed BBC Radio notching ahead its lead over the commercial sector quarter on quarter. This is a continuation of a trend that began around a year ago when then BBC stations took their share over the 50% mark and commercial dropped back to… Continue reading Insight Analysis: BBC Radio Continues To Build Advantage
