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In order to get the most out of net radio advertising, Arbitron Inc. have launched a new webcast audience measurement service which gathers audience demographics of individual streaming media channels. The new survey, called Webcast Audience Profile, uses a pop-up survey on webcasters’ sites to gather demographic, socio-economic and Internet usage information. The pop-up technology… Continue reading Net Radio Offers Compelling Benefits To Advertisers

According to new figures, many of the top UK radio stations (in revenue terms) have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue

The latest radio audience figures, for the three months to March 2001, showed BBC Radio notching ahead its lead over the commercial sector quarter on quarter. This is a continuation of a trend that began around a year ago when then BBC stations took their share over the 50% mark and commercial dropped back to… Continue reading Insight Analysis: BBC Radio Continues To Build Advantage

The March 2001 RAJAR figures for local commercial radio show that weekly reach has decreased quarter on quarter from 26.2m to 26.1m or 1% quarter on quarter, now standing at 54%. Local commercial radio’s share of listening has risen for the same period, by 0.4 percentage points to 38.3.The following tables show the best and… Continue reading March 2001 RAJAR – Local Commercial Stations

The lead enjoyed by Capital 95.8 FM among the London stations was retained for this quarter, despite slight declines for the station in both reach and share, period on period. Meanwhile the fight for second place continues, with the heavy marketing campaigns of Heart and Magic beginning to bear fruit.Capital remains a dominant force when… Continue reading Capital Continues London Domination Despite Falls In Share And Reach

The following tables show the performances of each of the main UK radio groups in the latest RAJAR figures for the one year period to March 2001. BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons Station Survey Period Ending Mar 2000 Ending Mar 2001 % Ch BBC 3 Counties H 175 142 -18.9… Continue reading March 2001 RAJAR – Performance By Ownership

RAJAR’s latest figures, released this morning, showed that while All BBC managed to inch up another 0.4 percentage points quarter on quarter to reach a 52.1% share of listening, All Commercial radio remained static with a 46% share.All BBC Network Radio went up 0.2 percentage points, as did BBC Local and BBC Local/Regional. Local commercial… Continue reading BBC Local Stations Make Gains In Q1 2001 RAJAR Figures

Once again this was a bad quarter for national commercial radio, which saw a decline in reach across all its stations. Like the previous quarter, worst hit were Atlantic 252, which dropped 21.2% and Virgin AM, which fell 34.3% in a year on year comparison.The BBC stations did not do very much better, with Radio… Continue reading Rajar Figures Show Another Tough Quarter For Commercial Stations

Chrysalis Group this morning said that it “would be premature to herald a return to growth for UK advertising revenue as a whole”, despite the fact that its radio division reported strong revenue growth in March and April of 24%. This compares with a 12% decline over the same period of the radio industry as… Continue reading Chrysalis Sees Improving Radio Revenues, But Assumes No Full Year Positive Growth

GWR Group plc’s 63% owned subsidiary, Digital One, announcement today that they are to enter into a strategic agreement with Imagination Technologies plc to jointly develop, fund and market a low power, low cost digital Base-Band chip and the reference design for a digital radio receiver module. The agreement will result in smaller, lighter, portable… Continue reading Cost Of Digital Radio Set To Fall