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According to the RAB the US radio industry could be set for another year of record breaking ad revenues. Sales for November grew by 3% and, although national revenues showed no change, local sales were up 4% compared to the same month in 1999. During Jan-November 2000, local advertising sales were still running 13% ahead… Continue reading Radio Industry Ad Revenue Increase Will Continue into 2001, Says US RAB

This week Virgin Radio unveiled plans to launch four new standalone radio brands that will be broadcast exclusively over the internet. The stations offer Virgin listeners music selections alternative to the playlist used on the main Virgin station. Virgin has also embraced the net by selling advertising specifically on its web broadcasts. The introduction of… Continue reading Insight Analysis: Radio Goes Online To Net More Listeners

Growth could be as high as 16.8% for commercial radio this year, bringing the medium’s share of total display advertising revenue to around 5.7%, but could slow down again in 2001, according to a summary of industry forecasts put together by the Radio Advertising Bureau (RAB). The growth prediction of 16.8% came from the Advertising… Continue reading Advertising Forecasts Predict Growth For 2000 And A Slowdown For 2001 In Commercial Radio

Local commercial radio dropped slightly in terms of share of listening in the latest RAJAR report. For the three months to the end of September 2000 it fell 0.1% points to take a 38.7% share of listening. At the same time the sector’s weekly reach fell back 0.7% to reach 26.5m. Average hours increased by… Continue reading September 2000 RAJAR – Local Commercial Stations

The following tables show the performances of each of the main UK radio groups in the latest RAJAR figures for the one year period to September 2000. BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons Station Survey Period Ending Sep 1999 Ending Sep 2000 % Ch BBC 3 Counties H 6 140 126… Continue reading September 2000 RAJAR – Performance By Ownership

Capital 95.8FM retained its strong lead across London in the latest RAJAR figures. During the third quarter of 2000 the station increased its reach by 1.5% to 2.8 million. Its share of listening remained static, however, at 11.3%, but it is still way ahead of its nearest rival Magic, which moved into second place in… Continue reading Capital 95.8FM Retains Strong Lead Across London

Virgin Radio (AM)’s weekly reach and share of listening both continued to fall according the September 2000 radio listening figures released by RAJAR this morning. The station, now part of SMG, turned in poor results in the June survey and has seen its reach fall by a further 6.5% and share by 0.5% points this… Continue reading Virgin Takes A Dip In Latest RAJAR

The share of listening held by BBC radio stations made gains in the last quarter, while commercial radio listening was down, according to the latest RAJAR figures released this morning. Overall, BBC stations improved their share by 0.3% points since June, to a total share of 51.4%, while commercial stations fell back 0.5% points to… Continue reading BBC Makes Gains In Latest RAJAR Report

In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure

The Advertising Association have upgraded their predictions for Commercial Radio in the October 2000 edition of their Quarterly Forecasts. Growth in 2000 is now predicted at 16.8%, well ahead of 10.7% actual growth in 1999. This equates to an estimated 5.9% share of total Display advertising for Commercial Radio, compared to the 5.5% share achieved… Continue reading Advertising Association UK Quarterly Forecasts