From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.
Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem.
Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.
FAST channels will debut on Roku’s platforms in October.
The content intelligence business now offers insights on 1,850 FAST channels alongside the five major SVOD platforms.
Barb’s foray into YouTube channel analysis has put the industry on the right path and there are further developments we could benefit from.
The shift from subscription models to ad-supported revenue in streaming is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. This has implications for the entire ecosystem.
Could the deal shift the perception that quality content is stuck behind paywalls and open the door to more free services? What does this mean for broadcasters and advertisers?
Deployment in Peru has provided valuable learnings and more collaborative work is now being done to address other challenges in order for DVB-NIP to reach its full potential.
Any improvements in measurement should be welcomed. But what if Barb’s development does more harm than good? Does reporting on just 200 channels actually say anything?
The hockey league is migrating its NHL.TV service to Dazn’s global streaming platform to show live and on-demand content outside North America and the Nordics.
