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Keeping the TV ecosystem healthy – Barb Data Hub

Keeping the TV ecosystem healthy – Barb Data Hub

02 Dec 2025 | Caroline Baxter

Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem. 

Lantern: Why it’s an exceptional development
Lantern: Why it’s an exceptional development
30 Sep 2025 | Justin Lebbon
Pitch perfect? Only if sports ads put the viewer first
Pitch perfect? Only if sports ads put the viewer first
26 Sep 2025 | James Grant
The Trade Desk promises neutrality with TV OS
The Trade Desk promises neutrality with TV OS
24 Sep 2025 | John Moulding
The next TV battleground isn’t ratings — it’s discoverability
The next TV battleground isn’t ratings — it’s discoverability
23 Sep 2025 | Agnieszka Krukowska
TV must be careful not to overuse innovative ad formats
TV must be careful not to overuse innovative ad formats
18 Sep 2025 | John Moulding

The Future of TV Advertising Canada 2025: Key takeaways

15 Sep 2025 | John Moulding

From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.

Competitor streamers are piling into Amazon DSP

11 Sep 2025 | Jack Benjamin

Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.

Roku launches FAST channels in UK market

01 Sep 2025 | Ellie Hammonds

FAST channels will debut on Roku’s platforms in October.

Nielsen’s Gracenote adds FAST to data offering

27 Aug 2025 | Maria Iu

The content intelligence business now offers insights on 1,850 FAST channels alongside the five major SVOD platforms.

Bringing YouTube into the AV fold matters for planners

27 Aug 2025 | Jon Manning

Barb’s foray into YouTube channel analysis has put the industry on the right path and there are further developments we could benefit from. 

The new advertising imperative: How ad revenue is reshaping content strategy

22 Aug 2025 | Frederic Vaulpre

The shift from subscription models to ad-supported revenue in streaming is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. This has implications for the entire ecosystem.

ITV and Disney deal shows CTV must focus quality

19 Aug 2025 | David Price

Could the deal shift the perception that quality content is stuck behind paywalls and open the door to more free services? What does this mean for broadcasters and advertisers?

Overcoming the technical challenges of DVB-NIP implementation

12 Aug 2025 | Bart Van Utterbeeck

Deployment in Peru has provided valuable learnings and more collaborative work is now being done to address other challenges in order for DVB-NIP to reach its full potential.

Barb x YouTube: Yay or nay?

12 Aug 2025 | Graham Swallow

Any improvements in measurement should be welcomed. But what if Barb’s development does more harm than good? Does reporting on just 200 channels actually say anything?

Dazn becomes exclusive home for NHL.TV in 200 countries

08 Aug 2025 | John Moulding

The hockey league is migrating its NHL.TV service to Dazn’s global streaming platform to show live and on-demand content outside North America and the Nordics.

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