The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
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Brightcove has released a new mini report covering streaming.It reports the following: “Learn how millennials’ preferences are changing the global streaming landscape.”To access the slides, please click the link below:External Link:Brightcove: Let’s Talk Streaming
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
UK advertising spend has had its strongest second quarter since 2014, with adspend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn.
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.
The latest quarterly update of the Ipsos Connect Tech Tracker has been released.
UK customers say that Lush, Netflix and John Lewis offer the best customer experiences, according to a new study from C Space.
For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
Ooyala’s Q2 2018 Global Video Index has released its latest video numbers