Ooyala has released a new report looking at mid-roll adverts.It claims to shows why these ads are becoming a popular choice with publishers and broadcasters around the world.Suggesting that the reasons are clear: Premium video continues to capture more eyeballs and these growing audiences are watching mid-roll ads with a 90% completion rate. That translates… Continue reading Ooyala: The Rise of the Mid-Roll
More Connected Tv Industry Report articles
In Q4 2015, Videology commissioned Forrester Consulting to evaluate current buyer and seller attitudes and behaviours towards video and TV advertising. The resulting study examined the latest trends and challenges in video and TV convergence, and uncovered how advertisers, agencies and media companies are responding.To download the full report, please click here:External Link:Videology and Forrester… Continue reading Videology: TV and Digital Video Evolve As Complementary Allies
Latest Tech Tracker report from Ipsos Connect, for Q3 2016.Covering: Internet usage Connected home Social networking Smartphone and tablet ownership Content consumption – music / games / TV /movies The selfie generation To download the full report, please click here:External Link:Ipsos: Technology Tracker Q3 2016
Free whitepaper from DigitalsmithsCovering: Quarter-over-quarter and year-over-year trends across Pay-TV, VOD, PPV, OTT, TVE, TV network apps, connected devices, and content discovery. A detailed analysis of the respondents who desire a more content discovery-focused Pay-TV service. Data highlighting the most respondents will pay for a Netflix subscription, and the percentage of respondents who don’t pay… Continue reading Digitalsmiths: Q2 2016 Video Trends Report
Ooyala has released its latest Global Video Index report.Highlights include: Streaming video is becoming more and more mainstream, with users in virtually every demographic cutting back on traditional TV viewing and replacing it with SVOD, AVOD and TVOD content. And, again across all demographics, users increasingly are watching on mobile devices. Mobile – for the… Continue reading Ooyala: Q2 2016 Global Video Index
While the impact of Brexit has not been as catastrophic as anticipated, the 5.4% forecast for 2016 is almost half that of 2015.
Infographic from Videology on the EU video market for Q2 2016, looking at the following topic areas: Who’s advertising in online video Where are the euros going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here:External Link:Videology: EMEA Video… Continue reading Videology: EMEA Video Market Q2 2016
Infographic from Videology on the US video market for Q2 2016, looking at the following topic areas: Who’s advertising in online video Where are the dollars going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here: External Link:Videology: US… Continue reading Videology: US Video Market Q2 2016
Infographic from Videology on the UK video market for Q2 2016, looking at the following topic areas: Who’s advertising in online video Where are the pounds going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here: External Link:Videology: UK… Continue reading Videology: UK Video Market Q2 2016
A new IPA report, written by Peter Field and launched during Cannes, shows that a “destructive trend” of short-term commitment and investment short-fall has enveloped the ad industry.