EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc’s James McDonald reports.
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The wave 3 2015 report offers four periods’ worth of data that subscribers can access today (2 February), whilst a full written report will be published in the next few weeks.
UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
A new report on global M&A activity reveals WPP was also the most acquisitive group across 2015, with 38 deals over the year.
Quantcast, Jaywing, Total Media, Ensighten and The Work Perk give their analysis of the latest results
New figures from Ooyala’s Global Web Index show that mobile video has grown more than 1,100% over the last three years.
Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.
New figures from the IAB and YouGov reveal that 18% of British adults online are currently using ad blocking software – a rise from 15% in early June.
Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.