The fully-programmatic product, developed by Xaxis, will allow advertisers to deliver coordinated ads on viewers’ mobile devices simultaneously with adverts on their TVs.
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This UK specific report published by comScore and UKOM provides a monthly snapshot of digital audience trends. It utilises data from the comScore suite of UKOM-approved products which provide an unduplicated view of digital consumer behaviour across PC (laptops, desktops), mobile (feature phones and smartphones), and video.Key findings include: a 13% decrease in unique users… Continue reading comScore & UKOM UK Digital Market Overview – March 2014
Netflix is to increase its pricing for new members, as it looks to “acquire more content and deliver an even better streaming experience.”
Are the days of linear TV really numbered? Sky IQ’s Emma Holden is not so sure – and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape…
The online presence of the UK’s free press saw the largest declines in March, according to the latest ABC report into the performance of digital newsbrands.
Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash.
All six episodes of Jonah From Tonga, the new series from the writer and star of Summer Heights High and Ja’mie: Private School Girl, will be made available on BBC iPlayer from 2 May for 48 hours.
The Q1 2014 IPA Bellwether Report reveals the record largest single upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.
New figures from Decipher’s MediaBug report have shown strong growth in Netflix membership over the past six months, with an increase from 10% to 14% of UK online users now with a subscription.
The launch of #WatchOnSky marks the first time that a British broadcaster has created a service which lets users access live TV and set recordings via their Twitter timeline.