In the third of our exclusives articles examining the latest AA/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at how mobile devices have impacted marketing budgets over recent years.
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Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.
According to analysts, BSkyB lost approximately 5,000 TV subs between December 2013 and March 2014 – the first quarterly fall since 1999.
Following in the footsteps of companies such as Netflix and Amazon, the move marks Yahoo’s first steps into the digital video market.
Suzy Young, data and journals director at Warc, examines the findings of the latest Advertising Association/Warc Expenditure Report – kicking off with a focus on the long-term changes felt by the ad industry.
The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
The latest Advertising Association/Warc Expenditure Report forecasts predict growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20 billion for the first time in 2015.
Amazon Prime customers in the US will soon be able to view the likes of The Sopranos, The Wire and the early seasons of Boardwalk Empire following a new licensing deal with HBO.
75% of connected TV app users say video apps are ‘extremely’ or ‘very important’, according to the new NPD Connected Intelligence report.
The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi’s Jon Hewson. So why is not taking off in the UK?