The deal means AdSmart will made available to parts of Johnston Press’ sales network, allowing medium sized businesses access to an advertising medium usually deemed out of bounds due to high costs and unnecessarily high reach.
More Connected Tv articles
Worldwide video on-demand rentals (OTT and pay TV operator), electronic sell-through (EST), and DVD/Blu-ray disc sales are expected to grow 40% over the next five years from $30.6bn to over $43bn, according to ABI Research.
For the third consecutive year, the Channel 4 sales house exceeded its target of £1 billion, with advertising and sponsorship revenues up marginally from £844 million in 2012 to £846 million in 2013.
BT’s investment in fibre optic saw 1.3 million more premises taking fibre this year, almost doubling the number of homes and businesses now connected, as it reports strong financial results.
The new tech allows users to perceive reality with digital and virtual content overlaid directly on to their surroundings.
ITV has taken a majority stake in the US producer of Pawn Stars UK, Counting Cars and Bravo’s Real Housewives of New Jersey as it eyes an international portfolio.
The first Big Bundles, priced at £45 and £30, offer users either 152MB or 100MB broadband, together with Virgin TiVo and a home phone service.
China’s national state television company and the main search engine in the region have entered ZenithOptimedia’s top thirty global media owners, the first time any company from China has done so.
Freesat added 18,000 homes in the first quarter of 2014, which the subscription free satellite TV service says is largely due to “budget-conscious consumers switch[ing] away from expensive pay TV packages.”
Thought to run on Android software, the device is being compared to the Samsung Galaxy S5 and will hit shelves by the end of the year.
