With an increasing number of online television and film services offering subscribers exclusive content, LoveFilm has added another unique programme targeting parents and children.
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A Facebook news feed redesign, Tesco Clubcard TV and careless lorry drivers. Simon Andrews, founder of Addictive!, looks at how brands are embracing a world in which advertising is evolving at a rapid rate.
Aggregating top global inventory, the company’s media buying platform for video advertising now features 12.5 million pre-roll ad impressions per day for smartphones and tablets in the UK
More space for music, games and advertising as the social networking giant strives to “focus on what people care about”.
TVCatchup is just one of the many free live-streaming sites in the UK that will be affected by the new European Court laws in aims to protect broadcasting rights.
The mobile advertising industry is expected to be worth £17 billion by 2017 as smartphones and other connected devices continue to impact the sector according to a new white paper from M&C Saatchi Mobile
One of the industry highlights of the year – running for the first time as an event partner in 2013 with Ad Week Europe – the day will see 12 leading industry figures give expert insight into topics affecting the sector – with a keynote address from David Rowan, Editor of Wired UK.
If Vodafone accepts Verizon takeover, it will be the biggest deal since the Time Warner and AOL partnership in 2001.
51% of people use smartphones as a second screen whilst watching TV, with this year’s Super Bowl seeing a huge rise in social media interaction, up 180.58% from 2012.
Nielsen studies consumers in more than 100 countries to give its customers the most complete view of trends and habits worldwide.Nielsen ExpenditureNielsen track and measure how much advertising spend there is in the UK, split by category or medium, down to brand level.Nielsen NetviewNielsen Netview is a UK-only online planning currency provided by the Nielsen… Continue reading Nielsen