As part of Ad Week Europe, MediaTel played host to the sixth annual Media Playground. In our online video, hear from some of our panellists and delegates as they share their personal highlights.
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Music and TV identification service outlines plans to develop an app that will allow users to identify products on screen on their mobile device in just one click.
Freeview reaches 11 million UK homes as it announces change to HD channel line-up.
It has been predicted that Twitter will reach ad revenues of up to $1 billion in 2014, with mobile advertising accounting for up to two thirds of all revenue.
With the recent news that UK internet users make over a billion visits to video sites each month – a whopping 323 million hours last month alone – James Murray, Digital Insights Manager at Experian Marketing Services, explains how brands can benefit from the rise of online video.
A week after Thinkbox released its ‘POETIC’ research – ‘Paid, Owned, Earned: TV’s Influence Calculated’ – David Brennan asks if we should think of owned and earned media as a means of maximising the effectiveness of paid media, rather than pitching them as viable alternatives.
New research from BBC Worldwide shows the increase of tablet penetration in households across the globe – however, television still remains a firm first choice when it comes to multi-screening.
With approximately 323 million hours spent accessing online video content each month, the UK population is spending an increasingly large amount of time on the web, with YouTube responsible for the majority of video requests.
Music on-demand platform to become video on-demand – offering original content that would put Spotify in direct competition with Netflix and LoveFilm.
ComScore’s latest report gives insight into the European digital audience and reveals that Brits are more engaged than any other European country.