51% of people use smartphones as a second screen whilst watching TV, with this year’s Super Bowl seeing a huge rise in social media interaction, up 180.58% from 2012.
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Nielsen studies consumers in more than 100 countries to give its customers the most complete view of trends and habits worldwide.Nielsen ExpenditureNielsen track and measure how much advertising spend there is in the UK, split by category or medium, down to brand level.Nielsen NetviewNielsen Netview is a UK-only online planning currency provided by the Nielsen… Continue reading Nielsen
Clubcard TV supported by targeted advertising based on users’ shopping habits, with Kellogg’s, J&J, Colgate and Danone all signed up.
The BBC catch-up service will be available for Windows mobile devices to download, after it was last week revealed that over 44 million people access iPlayer via smartphone.
Channel 4’s Black Mirror has captivated viewers with its technology-obsessed dystopian futures. But these cautionary tales should also act as a warning to brands as they continue to embrace the world of digital argues the Media Native
UK fixed broadband in 2012 reached 65% of UK premises, with 81% of the population now online – the second highest result in Europe according to Ofcom.
New statistics have shown that FilmOn.com’s UK viewing figures have overtaken rival free internet TV service TVCatchup for the first time.
YouTube to expand remote control app to Apple devices.
Netflix has acquired vast amounts of data about its viewers’ watching habits – but can it really use this to predict what we want? Dominic Mills is not so sure.
Lord Sugar leaves YouView and 100 staff watch as he has massive boardroom bust-up with Richard Desmond.