More Connected Tv articles

Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.

Last night, amateur sleuths all across the country were rewarded for eight weeks’ worth of patience as ITV’s superior crime drama Broadchurch (9pm) came to a close.

On Thursday, MediaTel launches a new event in the media calendar. The Video Upfronts Marketplace will pull together content, technology and business in one room. The final agenda is confirmed and the event promises to be hugely insightful…

Global ad spend reached $350 billion in 2012 – representing a 4.3% year-on-year increase – with TV accounting for almost two thirds of the overall revenue.

13 minutes of every hour online is spent on social networking sites and forums in the UK, and an increasing amount of time is being spent on devices during prime time television periods.

The new BBC iPlayer performance pack reveals the tablet to be the second most popular medium in which people request to watch iPlayer on, hitting over 40 million content requests in March alone.

Though PCs and laptops continue to dominate the home, the increasing need for on-the-go access means that smartphones are becoming the more popular device to access the internet from, and are expected to overtake the traditional PC by the end of 2013.

Following the completion of the switchover to digital terrestrial television last year, 98% of UK households now receive digital TV.

Twitter’s new music service will measure Twitter activity and engagement and then recommend tracks based on who people follow on the social network.

The latest Digital Connections report carried out by GfK has revealed that 42% of viewers “think more highly” of networks that make shows freely available via streaming platforms.