The new deal will see LoveFilm acquire a range of children’s television shows, in the online video platform’s ongoing bid to rival traditional broadcasters.
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TubeMogul report reveals that viewers are more receptive to brand advertising between 8pm and midnight, with online video primetime the same as traditional TV.
iPlayer to launch Peter Kay sitcom before broadcasting on TV channel in an ongoing bid to boost iPlayer viewing figures.
Covering a range of topics from location-based ads, new venture Weve and its place in the mobile market, and whether mobile technology can even help solve global poverty, the mobile session at Media Playground on Wednesday saw panellists take to the stage to analyse and give insight into what is often seen as a problematic issue for the industry.
For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What’s going on?
Quantcast has announced that it will launch a tool for publishers and app developers that aims to “empower” and monetise digital audiences across all platforms.
Wednesday morning saw MediaTel’s sixth annual Media Playground get under way with a particularly insightful session examining how multiple screens are complicating the media landscape, kicking off what would be a day of informative and lively debate on a range of issues.
NOW TV service will cost £9.99 and there will be no contract, set-up costs or installation, giving customers unlimited, 24-hour access to all six Sky Sports channels.
Channel 4, E4 and More 4 will be integrated into Sky’s On Demand service in a bit to offer the best combination of “content and innovation”, making it the UK’s most complete catch-up TV service.
The latest TeleScope report has revealed that the average UK viewer watched 242 minutes of TV each week in 2012, with an increasing number of people using smartphones and tablets to watch live TV.