Over half of the 16 million UltraViolet (UV) users in the US are now viewing content on a TV, according to a new report from The NPD Group.
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Traditional stereotypes which contrast the tech-savvy youth against the older generation are “unfounded”, according to new research from digital performance marketing company, iProspect.
Vodafone 4G customers can now get a six month pre-paid subscription to Netflix, giving them access to a wide variety of movies and TV box sets including House of Cards, Arrested Development and Orange is the New Black.
BT is unable to protect its innovation and act aggressively in the TV market after outsourcing technological innovation to YouView, industry has heard.
Chromecast, Google’s new thumb-sized streaming device, poses a genuine threat to the UK television market, despite only selling around 100,000 devices, according to industry experts.
When writing a status update, users will now have the option to use their phone’s microphone to identify which song is playing or what programme or film is on TV, without having to type it out.
The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetising professional digital video content.Q1 2014 marked the beginning of what promises to be an extremely strong year for growth and evolution in the digital television market, with video views and ad… Continue reading FreeWheel Video Monetization Report Q1 2014
New research has revealed that the average ‘tap rate’ on an ad served within a newsbrand’s tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.
There is no doubt that total viewing of video, in all its guises, is rapidly growing – but it doesn’t make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.
Ahead of MediaTel’s annual Media Playground event tomorrow, Kantar Media has prepared an infographic which reveals the differences in media habits between the young…and the not so young.