The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetising professional digital video content.Q1 2014 marked the beginning of what promises to be an extremely strong year for growth and evolution in the digital television market, with video views and ad… Continue reading FreeWheel Video Monetization Report Q1 2014
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New research has revealed that the average ‘tap rate’ on an ad served within a newsbrand’s tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.
There is no doubt that total viewing of video, in all its guises, is rapidly growing – but it doesn’t make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.
Ahead of MediaTel’s annual Media Playground event tomorrow, Kantar Media has prepared an infographic which reveals the differences in media habits between the young…and the not so young.
The transaction, which is pending approval, will create a formidable content distribution leader across mobile, video and broadband platforms as AT&T gains access to DirecTV’s 40 million subscribers.
As audiences continue to split their viewing between multiple screens, spend on digital advertising will continue to grow, writes YuMe’s Paul Lyonette.
After overcoming a series of technological hurdles, mobile phones are on the cusp of being used to make contactless payments, the CEO of Weve, David Sear, has said.
The news means BT Sport has captured 24 per cent of all pubs, including groups and independents, according to research by Sweeney Pinedo. In statement, BT said this placed “BT Sport neck and neck with Sky at 25 per cent.”
Despite television’s dominance, press and radio were found to be the next best at generating sales.
Aligning TV’s mass reach with online video’s mass addressability, you create a modern multiplier for advertisers, says Videology’s head of global TV strategies, Rhys McLachlan.