In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
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New research from Parks Associates forecasts total global sales of streaming players to reach nearly 50 million by 2017.
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After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of radio – and asks if branded content is helping to spark a new wave of growth.
Germany’s historical crucifixion of Brazil in the World Cup semi-finals on Tuesday has become the most-discussed single sports game ever on Twitter.
Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.
Rightster, a global b2b video network that runs more than 800 YouTube channels, said the deals will more than double the number of content partners the company works with.
A new poll by ComRes on behalf of the Whitehouse Company reveals that 40% of the UK oppose the current licence fee system and over a third are in favour of abolishing it completely.
Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.
Pay TV subscribers are continuing to grow as providers embrace multi-screen services to offer subscribers more viewing options, according to informitv.