Digital advertising is evolving at an alarming rate, writes Microsoft’s Owen Sagness, but so is the behaviour of consumers – so how are brands meant to keep up?
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Mobile video continues to gain importance for publishers as smartphone and tablet consumption grows, according to new research from Ooyala.
Tablet owners are significantly more likely to use over-the-top service apps such as Netflix, than those offered by both TV networks and operators, according to The Diffusion Group.
In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to ‘traditional’ TV since the early 1990s, writes David Brennan. But maybe – finally – the threat is beginning to become significant…
A High Court has ruled that YouView infringes a trademark owned by independent telecommunications company Total Ltd., meaning that YouView could be forced to change its name.
A new study charting the concerns of UK media owners has revealed that programmatic is considered the most important factor to ensure their future business success, closely followed by content marketing.
From now, customers will start to see the ITV Player app automatically download onto their device as part of a phased roll out over the coming weeks, giving them access to content from all ITV channels and CITV.
Following a push last year to drive the take-up and usage of connected TV services, Sky has announced that more than half of its TV customers have now connected their Sky+HD box to this internet to access On Demand services.
A new international survey by the Reuters Institute reveals the changing ways in which people consume news content across the globe – with the UK showing a strong loyalty to ‘traditional’ newsbrands.