After AdBlock writes an open letter to Twitter drawing up an ‘Acceptable Advertising’ code, Dominic Mills asks if we are about to enter a new phase in the fight for the heart and soul of the online world.
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The budget tablet is set to enter the market for just £29, available to buy online in the UK by the end of the year.
This week Simon Andrews, founder of Addictive!, takes a look at some Christmas-themed technology trends and explains the advantages to Google’s recent policy change that has sparked protests from users…
Priced at £100, the seven inch tablet – which Argos says is aimed at the “tweenie” market – undercuts Tesco’s recently launched Hudl by £20.
Last week the RAB unveiled a new study demonstrating that brands using radio for advertising get almost eight times the return on investment. Here, the RAB’s MD, Simon Redican, makes the case for a change in spend.
The latest IPA Bellwether survey, published today, shows that marketing spend was revised higher in Q3 at the strongest rate in nearly 13 years.
By 2018, the Online TV and Video Forecasts report states that 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported) – more than three times the number in 2010.
The news follows details of the iPlayer’s evolution announced by director general Tony Hall, in which he described a ‘next generation’ platform that would act as the ‘front door to the BBC’.
Advertisers, agencies and publishers will be able to record how many people, by age and gender, are seeing their ad across TV and online – both combined, or exclusively across either platform.
Over one in three Millennials watch mostly online video and no broadcast TV, according to research from the New York Times.