Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.
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The news comes alongside the announcement that Netflix has reached an exclusive deal with Weinstein Co. for the film producers’ film catalogue starting in 2016.
The UK currently stands at 9.6 million homes and at number five in the top five pay satellite TV countries, however is expected to be replaced by Indonesia in 2018.
The TV comes with a wooden frame and rotary dials for that touch of 70s authenticity.
Sky Share has been created to complement the growing social media and TV trend, allowing users to find shows that their friends like, as well as being able to comment on them and get recommendations.
New social video competition platform helps brands and agencies capitalise on their followers’ creativity with ‘people powered advertising.’
Conde Nast has reached a deal with Amazon in the US that will see the Vogue publisher offer combined print and digital subscriptions for titles including Tatler, Vanity Fair and Vogue.
The new feature will provide a list of web stories in which a tweet was embedded, making it “easier to discover stories that provide more context.”
New research predicts that by 2017, video on demand will account for 7% of the total video market value.
The appointment of Airey follows her five year role at RTL and marks the end of a long search by the internet company, which has been looking to fill the role since Rich Riley left in April 2012.